EcoVero™ Fiber The Alternative to Viscose is a Sustainable Innovation

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Textile resources are becoming scarce such as cotton but it has materials that can be resourced and there are also other petroleum based fibers such as acrylic, nylon, polyester or spandex but the production of them are irreversible damage to our environment, therefore many more companies are seeking an alternative to make sustainable fiber and fabrics.


Considering sustainability and rising of consumer awareness regarding environmental impact Lenzing has invented a new fiber EcoVero™ which is a alternative to Viscose fiber. Lenzing, a company with its headquarter in Austria is considering this new innovation as a milestone in Lenzing's sustainability journey by offering Eco-friendly viscose with the lowest environmental impact in the industry that is setting the new standard with wide benchmark in the sustainability of viscose fibers.

Viscose which is widely known as Viscose Rayon are used to make soft, silky and luxurious feeling fabric. The material wood are processed to make pulp that are purified cellulose which are often compared with silk and cotton. Though production of viscose are from natural source but they are chemically modified which is known as semi-synthetic.

Generally the timber are used to make the wooden pulp stems from irrigation-intensive mono cultures, which negatively impact the earth. Consumption of highly toxic chemicals, such as carbon disulfide(CS2) are used during the production of viscose rayon which has led to a number of worker poisonings. Apart this, shipping the cellulose-based semi synthetic fibers around the world also increase the level of carbon di-oxide(CO2) emissions, making it a fiber that is harmful to environment. 

EcoVero™, the innovative and improved sustainable alternative fiber to viscose rayon.

Being produced by Lenzing, EcoVero™ is made using wood that comes from sustainable forestry plantations are certified by industry-leading associations such as FSC (Forest Stewardship Council) or PEFC (Program for Endorsement of Forest Certification Schemes) in Europe. To produce Viscose, bamboo or eucalyptus are commonly used but in EcoVero™ more than 60 percent of the trees used to produced EcoVero™ fibers come from Austria and Bavaria to ensure lower emissions. 


Launching EcoVero™ fibers by Lenzing that set a new industry standard in sustainable viscose based on three main points-

  • The use of sustainable wood sources (FSC® or PEFC® certified),  
  • An ecological production process (significantly lower emissions and water impact than conventional viscose), 
  • Full supply chain transparency by identifying EcoVero™ fibers in the final product.

This cellulose fiber is produced with a new, innovative environmental process that has significantly lower emissions and water impact than conventional viscose. Almost all the chemicals used during the production of Ecovero are reusable. In comparison with viscose production, the Ecovero causes 50% less emissions and takes up half as much energy and water with its pulp bleaching being 100% chlorine-free.


Well known retailers are teaming up with Lenzing to advance their sustainability strategies with traceable Lenzing™ EcoVero™ fibers. The brands have already taken initiative to introduce EcoVero™ to their collection are listed below-
  • Gina Tricot, a Scandinavian retailer.
  • Lindex, Retailer of Sweden
  • Armedangels, The German brand

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